How Can You Make Aligner Therapy More Profitable for A GP Practice?


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How Can You Make Aligner Therapy More Profitable for A GP Practice?


Almost 40 percent of patients seek dental help with the aim of enhancing

their aesthetics. Straightening of teeth can also help achieve optimum

periodontal and occlusal health.


With the introduction of aligner therapy in the world of orthodontics, achieving a beautiful smile has become less complicated for both the patient and the dental practitioner. From the clinicians’ perspective, aligner therapy can take their practice to the next level. Yet, there are many general dental practitioners who do not find aligner therapy efficient and lucrative for

their practice.



Why Is Aligner Therapy Generally Unprofitable in A GP Practice?


One of the most important reasons for aligner therapy being unprofitable is that dental practitioners are reluctant to bring about the much-needed change in the way they should progress in their practice. The change should be in the mindset of every staff

in the practice right from the administrative staff to the clinician. Thorough knowledge and deep understanding of various intricacies and complexities of aligner therapy is a prerequisite for establishing profitable aligner therapy in one’s practice. The innate fear of ‘what if things don’t end well with aligner therapy’ reflects in every level of the treatment ending up in poor results. Enlightening oneself with the nitty-gritty of aligner therapy is the only way to drive away this fear.



How Can You Make Aligner Therapy More Profitable for A GP Practice?


Recent research has suggested that aligner therapy may be expensive from a laboratory cost compared to the conventional braces yet they can be profitable owing to the reduced number of patient visits. Just by bringing about few minor modifications in your routine you can make aligner therapy more profitable for your GP practice. Here are few quick tips that you should

give a try:


Prepare a plan

You should prepare a plan in which you set practically attainable goals for yourself and your practice . This plan should be written and read out to all your staff so that they help you in realizing your dream. For example , you can aim at one new patient for aligner therapy

per week and then increase the rate of conversion to two per week . Similarly, you can formulate monthly goals and compare the results with the previous month results. This system helps in determining the obstacles that you and patients may be experiencing and help you and your staff in devising ways of avoiding them.


Educate your existing patients

Let your existing patients be aware about the introduction of aligner therapy in your practice.

Educate them about the various benefits of well aligned teeth and how aligner therapy can help them achieve straight teeth. Launching promotional offers can help you in attracting new patients.


Increase your availability

Aligner therapy has been a subject of growing interest in adults simply because wearing aligners do not disrupt their day-to-day activities. A great number of adults would prefer aligner therapy. One of the biggest obstacles for them is that they cannot make themselves available for consultation due to their professional commitments. Hence, making yourself

available at consumer-friendly hours like a Saturday or after hours can bring about a great positive shift in your practice.


Seek help

As a clinician, one must be in the phase of constant learning. Staying abreast with the latest technology is a necessity to survive the strong competition in dental practice. Consumers are always looking for those clinicians who can add value to their lives. Attending courses, seminars and workshops or getting help from senior mentors are a few recommended steps in your journey to successful integration of aligner therapy in your GP practice.


To conclude, a deeper knowledge and genuine practical experience can definitely deliver the best results.

Remember, the correct plan requires extensive knowledge of aligner biomechanics, the correct staging of movements, the type, position and size of the attachment for various movements, the over corrections required for different objectives and a realistic understanding of movements that can be achieved. This requires excellent knowledge as a result of loads of training and learning.


A firm belief in yourself and your abilities is one of the fundamental requirements to scale new heights in dental practice. By following all the above-mentioned steps and by boosting your inner confidence, you can surely take your practice to the next level.




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